Hair and beauty industry
About Katrina
With over two decades in the industry, Katrina is a seasoned stakeholder manager operating at the intersection of brands and retail. She lives in the detail of negotiations, partnerships, and the moving parts that drive growth across channels. From NPD to major commercial moments, she executes, strategises, and nurtures the partnerships responsible for the highest share of your revenue.
Katrina's Approach
Education
Sharing knowledge that elevates the whole room.
Education is Katrina’s secret weapon. From Skin science to Sales, she’s taught many across her years in the industry, bringing clarity, connection, and tangible takeaways that transform how you perform.
Representation
Giving voice to those who shape the industry.
Katrina’s craft lies in translating brand DNA. Representing the beating heart of your brand across industry insider events, awards nights, product launches, panels, and consumer-facing moments.
Industry Development
Building better standards from the inside out.
Katrina is on a quest to help unlock and harness the power within your business, brand, and team. Crafting strategies, programs, and events that drive growth through meaningful leadership, always with the end consumer in mind.
Contribution
Showing up with purpose — not just presence.
Katrina leads with intention and values contribution above all else. Creating a platform where others feel safe to share, express ideas, and join in. Holding space is her signature strength, led by her influential, infectious energy.
Offerings
Owning and growing your most important partnerships
01. Key Account Management
Leading strategic conversations, JBPs, and deal outcomes
02. Commercial Negotiation
Being your senior voice in the room with partners, retailers, and stakeholders
03. Brand Representation
Host & moderation for industry and brand events, panels, and Q&As, ensuring clear delivery and strong brand representation.
04. MC & Panel Host
Word On The Street
Working with Kat has been an absolute pleasure, her expertise in the hair and beauty space has brought a new level of professionalism, creativity, and commercial insight to every interaction we’ve had. Kat deeply understands how to build long-term, mutually beneficial relationships between brands. Her strategic mindset, clear communication, and genuine passion for the industry make her a standout in her field.
Anthony Nappa
CEO, Oz Hair and Beauty
Kat is a lovely person and a fabulous celebrant! She is passionate about her work and passionate about love. The effort she put into getting to know us and our story was beyond anything we could have hoped for. She was a delight to plan with from day one and amazing on the wedding day. She knew exactly what we wanted and created a perfectly tailored ceremony. We received so many comments from guests praising Kat’s work on the day. She is professional, confident and authentic.
Sophie & Steve
Marriage Couple
Words cannot describe how grateful we are we found Kat! She literally saved the day, and went beyond what was needed. I can’t explain how many people came up to us and said that was the most engaging and personal ceremony they’d ever seen. We have no words to describe our thanks. You hold a very special place in our hearts
Lisa & Darren
Marriage Couple
