Hair and beauty
About Katrina
With over 25 years in the Hair, Skin and Beauty industry, Katrina is a seasoned stakeholder manager, operating at the intersection of brands and retail. She lives in the detail of negotiations, partnerships, and the moving parts that drive growth across channels. From NPD to major commercial moments, she executes, strategises, and nurtures the partnerships responsible for the highest share of your revenue. Her focus is senior-level relationship management, fractional commercial leadership, retailer strategy, and partnership execution for brands and retailers.
If you have a good product with strong repurchase potential, Katrina can help your brand grow.
Katrina works at Oz Hair and Beauty, a specialist Australian Hair and Beauty retailer. As an industry expert she facilitates relationship management and bring hers 26 years industry experience to specialise in commercial leadership in the industry. She can bring senior-level relationship management, retailer strategy, and revenue partnership execution to brands that need the expertise without the full-time commitment.
bringing beauty brands to life
Senior partnership management, retailer strategy, brand representation,
and industry events.
Fractional Key Account & Partnership Managment
Education
Sharing knowledge that elevates the whole room.
Education is Katrina’s secret weapon. From Skin science to Sales, she’s taught many across her years in the industry, bringing clarity, connection, and tangible takeaways that transform how you perform.
Representation
Giving voice to those who shape the industry.
Katrina’s craft lies in translating brand DNA. Representing the beating heart of your brand across industry insider events, awards nights, product launches, panels, and consumer-facing moments.
Industry Development
Building better standards from the inside out.
Katrina is on a quest to help unlock and harness the power within your business, brand, and team. Crafting strategies, programs, and events that drive growth through meaningful leadership, always with the end consumer in mind.
Contribution
Showing up with purpose — not just presence.
Katrina leads with intention and values contribution above all else. Creating a platform where others feel safe to share, express ideas, and join in. Holding space is her signature strength, led by her influential, infectious energy.
Offerings
Katrina specialises in fractional key account and partnership management for the hair and beauty industry — working with brands that need senior commercial representation in retail, and retailers whose brand relationships are the engine of their revenue. She owns the partnerships, leads the negotiations, and executes the strategy that drives growth. where full time employment is not required.
01. Fractional Key Account & Partnership Management
Katrina represents brands at the point of maximum scrutiny — launches, retailer presentations, and industry events where your positioning has to land first time. With 25 years in hair and beauty, she speaks the language of ingredients, formulas, and commercial strategy with the credibility that opens doors and moves product. Prepared, sharp, and fully briefed on your brand.
02. Product Launch & Brand Representation
Katrina brings structure, presence, and industry authority to events that need more than a warm body on stage. She hosts conferences, awards nights, expos, and salon gatherings — managing the run sheet, the room, and the flow so the event delivers on its purpose. Clear delivery. No loose ends.
03. MC, Panel Host & Industry Events
Katrina is a legally authorised marriage celebrant — a discipline that sharpens the same skills she brings to every professional context. The ability to hold a room, navigate legal frameworks, honour a brief, and lead a high-stakes moment with composure. It rounds out a profile built on communication, credibility, and showing up when it counts.
04. Marriage Celebrancy
Word On The Street
Working with Kat has been an absolute pleasure, her expertise in the hair and beauty space has brought a new level of professionalism, creativity, and commercial insight to every interaction we’ve had. Kat deeply understands how to build long-term, mutually beneficial relationships between brands. Her strategic mindset, clear communication, and genuine passion for the industry make her a standout in her field.
Anthony Nappa
CEO, Oz Hair and Beauty
Working with Kat has been transformative for our brand. Her expertise in retail strategy and deep understanding of the beauty industry have taken our partnership to new heights. Kat has an incredible ability to see the bigger picture while never losing sight of the details that matter most. She's built genuine connections with our customers and team, turning our brand presence into something truly special. Her strategic mindset, authentic passion, and unwavering commitment to excellence make her an invaluable partner. We're grateful to have Kat
championing our brand
Vincent Wang
Co-Founder Ms Morning
Words cannot describe how grateful we are we found Kat! She literally saved the day, and went beyond what was needed. She captured who we are, and represented us throughout our ceremony with every touch point. I can’t explain how many people came up to us and said that Katrina was the most engaging speaker they had witnessed that she had created the most personal ceremony they’d ever seen. We have no words to describe our thanks. You hold a very special place in our hearts
Lisa & Darren
Marriage Couple
